This latest campaign for Superquinn focuses on the freshness of their produce that are available in the various outlets. The press adverts also extended into an outdoor campaign as well. Challenge On behalf of our client we needed to design and prepare the adverts for press so they could be distributed successfully via: QuickCut, Printsure, ADS, FTP or email. Solution Our automated solution allows us to profile, optimise and validate the adverts to match the publication(s) we are sending them to. All images are resampled to the correct resolution and the correct profiles and fonts are outlined to omit the ...
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