One Whiskey . . . five approaches. This latest campaign for Powers uses five different sets of imagery, each one asking you to discover a different emotion about what you imagine or feel when you drink it. The five different images relate to: Barley, Earth, Inner Warmth, Honey and Strength. Challenge On behalf of our client we designed and prepared the adverts for press so they could be distributed successfully via: QuickCut, Printsure, ADS, FTP or email. Solution Our automated solution allows us to profile, optimise and validate the adverts to match the publication(s) we are sending them to. All ...
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